feel good values

The truly remarkable world of quality tea is still mostly unknown in the western countries.
It is time to take those teas into limelight and awaken the awareness of true quality.

My passion of starting my company came from a strong will to make a difference in the world.

I believe in true quality, which goes hand in hand with respect for people and the nature.
This is what makes these teas so much better.

1. Artisan Premium Quality. Support this disappearing art of making quality tea,
choosing best quality whole leaf teas. The leaves are handpicked and processed in a way that enhances the unique flavors of each tea.

2. Sustainable. Choose farms that are sustainable, protecting the environment and wildlife. Quality tea gets its taste from the soil, climate, variety and processing and that's why it's important to keep those factors intact: no pesticides used and no foul play.

3. Transparency. I buy tea straight from the origin without using middlemen. That way the farmers get a fair share for their hard work. The pickers get paid well above the average. I introduce the makers behind my teas as they are the most important factor in quality tea. This is the honest way of doing trade.

a quick word from the owner

Tea is my life. 

I've been working in the coffee and tea industry for 9 years, the last 4 years as a tea and coffee trainer. I've been working both with big multinational companies and smaller-scale players, and during this time, I've seen many developments unravel in the tea industry. 

Still it doesn't seize to amaze me how few quality brands there are. It is even harder to find fully traceable and conscious quality tea traders. No-one dares to talk about the tough issues behind making tea: the inhumane working conditions, the farmers' powerlessness in the purchasing price, unreasonable salaries, child labor, modern slavery, and harm to the environment caused by mass-production, pesticides and unsustainable production practices.

There are well-known certificates, but they can't always guarantee that the farms they work with play their part. I think that's the easy way out, the only way to ensure that the living and working conditions of the tea workers as well as environmental factors are taken in to consideration is to be fully transparent and have a straight connection with the farmer.

The fact is, only a handful of people are aware of the situation, as tea's way to a cup is almost always untraceable. 

I decided to strive for a change. In the end, great tea boils down to people, and being humane towards everything around it. 

 Petra Ahlman

Petra Ahlman

In the end, great tea boils down to people and being humane towards everything around it.
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the name


The Seventh Cup has gotten its name from the classical Chinese poem which is an ode for tea. It is about respect for tea, and reminds that tea isn't only a drink but a way of living. Its spirituality found in Chinese tradition cannot be separated from the drink. Cup by cup, the poet felt the tea transform him, becoming a better person and by the seventh cup he started to fly towards the island of immortals, Horaisan.



The first cup moistens my lips and throat,

the second cup breaks my loneliness,

the third cup searches my barren entrail but to find therein some five thousand volumes of odd ideographs. 

The fourth cup raises a slight perspiration, all the wrong of life passes away through my pores. 

At the fifth cup I am purified;

the sixth cup calls me to the realms of immortals.  

The seventh cup - ah, but I could take no more! I only feel the breath of cool wind that rises in my sleeves. 

Where is Horaisan?* et me ride on this sweet breeze and waft away thither.